Adidas says it's ditching TV advertising because young people engage with the brand on mobile - Business Insider
![Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14… Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14…](https://pbs.twimg.com/media/DdHkcBxV0AA9NyL.jpg:large)
Mark Ritson on Twitter: "Adidas in 2017: "Nobody watches TV ads, we are switching to digital". Adidas in 2018: "Nobody watches our Facebook video ads...er". My column in the Australian (paywall) https://t.co/oT268uBc14…
![I'm here to create | Adidas Campaign 2016–2017 | by Laoura Apostolou | AD DISCOVERY AND CREATIVITY LAB | Medium I'm here to create | Adidas Campaign 2016–2017 | by Laoura Apostolou | AD DISCOVERY AND CREATIVITY LAB | Medium](https://miro.medium.com/max/2560/1*fI1OT4S9kg4mqJD-LLF9kg.jpeg)
I'm here to create | Adidas Campaign 2016–2017 | by Laoura Apostolou | AD DISCOVERY AND CREATIVITY LAB | Medium
Adidas says it's ditching TV advertising because young people engage with the brand on mobile - Business Insider
![Adidas compares TV to the fax machine, claiming digital is its 'most relevant channel' – Marketing Week Adidas compares TV to the fax machine, claiming digital is its 'most relevant channel' – Marketing Week](https://centaur-wp.s3.eu-central-1.amazonaws.com/marketingweek/prod/content/uploads/2016/01/19144042/adidas.jpg)